Monday, November 2, 2026

Privacy Policy

Last updated: October 15, 2026

This Privacy Policy explains how DemoSite2 Media Ltd. ("DemoSite2", "we", "us") collects, uses and shares information when you visit https://www.demosite2.com (the "Site"). We are committed to protecting your privacy and complying with the EU and UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the CPRA (CCPA) and other applicable laws.

1. Who is responsible for your data

The data controller is DemoSite2 Media Ltd., 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. You can contact us about privacy at privacy@demosite2.com.

2. Information we collect

  • Information you give us: your name, email address and message when you contact us or subscribe to our newsletter.
  • Automatically collected information: IP address, browser type, device information, pages visited, referring URL and the date and time of your visit, collected through cookies and similar technologies.
  • Advertising data: cookie identifiers and device identifiers used by our advertising partners, described below.

3. How we use information

  • To operate, maintain and improve the Site;
  • To respond to your messages and send newsletters you requested;
  • To measure audience and understand which content is useful;
  • To display advertising that funds our free journalism;
  • To protect the Site against fraud and abuse and to comply with legal obligations.

4. Legal bases (EEA/UK visitors)

We rely on your consent for non-essential cookies and personalised advertising, our legitimate interests for site security and basic analytics, and the performance of a contract or your request when we respond to you.

5. Google AdSense, Google Ad Manager and advertising cookies

We use Google AdSense and Google Ad Manager to serve advertisements. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info or, in Europe, www.youronlinechoices.eu.

For more information about how Google uses data when you use our partners' sites, please see How Google uses information from sites or apps that use our services.

6. Analytics

We may use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as how often users visit, which pages they view and what other sites they used before coming here. We use IP anonymisation where available. You can prevent Google Analytics from recognising you on return visits by installing the Google Analytics opt-out browser add-on.

7. Cookies

Details of the cookies we use and how to manage them are set out in our Cookie Policy. You can change your choices at any time using the "Cookie settings" link in the footer.

8. Sharing information

We do not sell your personal information for money. We share data only with service providers who help us run the Site (hosting, email, analytics, advertising) under contracts that require them to protect it, or where required by law. Under the CCPA, the use of advertising cookies may be considered "sharing"; California residents can opt out as described below.

9. International transfers

Some of our providers are located outside the UK and EEA. Where data is transferred, we rely on adequacy decisions or Standard Contractual Clauses to ensure appropriate safeguards.

10. Data retention

We keep contact messages for up to 24 months and newsletter data until you unsubscribe. Analytics and advertising data are retained according to our partners' retention settings, typically no longer than 26 months.

11. Your rights

Depending on where you live, you may have the right to access, correct, delete or port your data, to object to or restrict processing, to withdraw consent at any time and to lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office). California residents have the right to know, delete, correct and opt out of the sale or sharing of personal information, and not to be discriminated against for exercising these rights. To exercise any right, email privacy@demosite2.com.

12. Children

The Site is intended for a general audience and is not directed to children under 16. We do not knowingly collect personal information from children.

13. Security

We use HTTPS encryption and reasonable technical and organisational measures to protect your information, though no method of transmission over the Internet is completely secure.

14. Changes

We may update this policy from time to time. The "Last updated" date above shows when it was last revised.

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